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Empreendedorismo e Cultura: um estudo sobre empreendedores estrangeiros no RN

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Previous issue date: 2007-09-28 / This present study analyses the relationship between national culture and entrepreneurship, in order to contribute in understanding the impact and the influence of Brazilian culture under the business practices of foreign entrepreneur on the tourism area of Rio Grande do Norte state. Researchers in entrepreneurship field, such as Schumpeter (2005), Weber (2006), McClelland (1972), Murphy, Liao, Welsch (2006), Peyrefitte (1999), Blanchflower (1988), Filion (2000), among others, and in the national culture, high-lighting Caldas and Woods (1999), Hofstede (1997) and Barros and Prates (1996), are put together to create a starting point to this present research, that reaches out for a differential approach, in order to create a correlation between Brazilian culture and the foreign entrepreneur, who chose Rio Grande do Norte state to live and invest. It was observed that in the case of the Switzerland entrepreneur, where the cultural difference is more strong, either in Hofstede's perspective than in Brazilian s authors, the management practices are more negatively affected. The rationalization adopted by the entrepreneur and the employee s logic are in battle in a day-to-day operation of the company. In the case of the Argentinean entrepreneur, the cultural difference exists, but it does not impact as much, because of her personal characteristics and the similarities of Latin culture than surfaces the differences. Finally, this study showed the necessity of analyzing the enterprising regarding the cultural issue, in a way to highlight the different rationalities in different atmospheres where it is practiced the enterprise / O presente estudo analisa a rela??o entre cultura nacional e empreendedorismo, contribuindo para entender o impacto e a influ?ncia da cultura brasileira sobre as pr?ticas de neg?cio e de gest?o dos empreendedores estrangeiros no setor de turismo do estado do Rio Grande do Norte. Pesquisas no campo do empreendedorismo, com autores como Schumpeter (2005), Weber (2006), McClelland (1972), Murphy, Liao, Welsch (2006), Peyrefitte (1999), Blanchflower (1988), Filion (2000), entre outros, e no campo da cultura nacional, com destaque aos trabalhos de Caldas e Woods (1999), Hofstede (1997) e Barros e Prates (1996), somam-se para criar o ponto de partida para a presente pesquisa, que busca uma abordagem diferenciada, posto criar uma correla??o entre cultura brasileira e o empreendedor estrangeiro radicado no RN. Observou-se que no caso do empreendedor su??o, onde a diferen?a cultural ? mais significativa, tanto na perspectiva de Hofstede quanto dos autores brasileiros, as pr?ticas de gest?o s?o mais afetadas negativamente. As racionalidades adotadas pelo gestor e a l?gica adotada pelos empregados entra em choque no cotidiano da organiza??o. No caso da empreendedora argentina, a diferen?a, ainda que exista, n?o produz tanto impacto uma vez que as caracter?sticas pessoais da empreendedora e o compartilhamento de tra?os culturais latinos superam as diferen?as. Finalmente, o estudo evidenciou a necessidade de analisar o empreendedorismo ? luz das dimens?es culturais de forma a evidenciar diferentes racionalidades poss?veis nos diferentes espa?os sociais onde se d? a pr?tica de empreender

Identiferoai:union.ndltd.org:IBICT/oai:repositorio.ufrn.br:123456789/12087
Date28 September 2007
CreatorsTimesi Segundo, Semio Pessoa
ContributorsCPF:59550767000, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4701722H7, Baldi, Mariana, CPF:93238479768, http://buscatextual.cnpq.br/buscatextual/visualizacv.do?id=K4799698J2, Lopes, Fernando Dias
PublisherUniversidade Federal do Rio Grande do Norte, Programa de P?s-Gradua??o em Administra??o, UFRN, BR, Pol?ticas e Gest?o P?blicas; Gest?o Organizacional
Source SetsIBICT Brazilian ETDs
LanguagePortuguese
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis
Formatapplication/pdf
Sourcereponame:Repositório Institucional da UFRN, instname:Universidade Federal do Rio Grande do Norte, instacron:UFRN
Rightsinfo:eu-repo/semantics/openAccess

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