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The academician-practitioner gap : the past, present and future

The academician-practitioner gap has been long discussed within the advertising community. There has been extensive literature published, numerous organizations formed and changes made in the academic and practitioner worlds, all to address and help close the gap. This report is an analysis of the academician-practitioner gap, what it entails, why it exists and what must be in place to begin properly reducing the gap. / text

Identiferoai:union.ndltd.org:UTEXAS/oai:repositories.lib.utexas.edu:2152/ETD-UT-2011-12-4583
Date20 February 2012
CreatorsLai, Jocelyn Shiuan
Source SetsUniversity of Texas
LanguageEnglish
Detected LanguageEnglish
Typethesis
Formatapplication/pdf

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