There¡¦s a great diversity of religions in Taiwan. Some religious art organizations like choruses have developed stably also. The management and concepts of these religious choruses are different from the others. In this study, the researcher will analyze the management of ¡§Bliss and Wisdom Praise Chorus,¡¨ which belongs to Taipei Buddhism Bliss and Wisdom Foundation, to investigate its uniqueness.
Qualitative method is used in this study. Literature reviews about nonprofit organization and in-depth interview with Bliss and Wisdom Praise Chorus managers are two basic methods to collect data. They are analyzed with CORPS model and adjusted with experts¡¦ opinions through Delphi technique. The researcher, then, raises some suggestions according to these analyses.
The conclusions of this study shows that: the key ¡¨Clients¡¨ of Bliss and Wisdom Praise Chorus are its followers; the Chorus ¡§Operates¡¨ as an amateur performing arts organization, and lacks for professional managers; the Chorus¡¦s ¡§Resources¡¨ mainly come from the donation of its followers; most of the ¡§Participants¡¨ are also the followers; their ¡§Services¡¨ can help them get close to religion by practicing sing and attract outsiders.
This study suggests that Bliss and Wisdom Praise Chorus should enhance their marketing strategies, seek and keep talents, establish professional management system, stabilize human resources management, and increase affiliations with outsider.
| Identifer | oai:union.ndltd.org:NSYSU/oai:NSYSU:etd-0815111-123652 |
| Date | 15 August 2011 |
| Creators | Liu, Yi-Chia |
| Contributors | Ming-Rea Kao, Wan-Long Hong, Hung-Hui Lu |
| Publisher | NSYSU |
| Source Sets | NSYSU Electronic Thesis and Dissertation Archive |
| Language | Cholon |
| Detected Language | English |
| Type | text |
| Format | application/pdf |
| Source | http://etd.lib.nsysu.edu.tw/ETD-db/ETD-search/view_etd?URN=etd-0815111-123652 |
| Rights | user_define, Copyright information available at source archive |
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