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A strategic typology for UK small and medium sized enterprises. An investigation of influential factors and the development of a predictive typology

The success of small and medium enterprises (SMEs) is critical to Europe’s
economic health, however, our understanding of SME strategic behaviour is
predominantly based on large enterprise theory. This study uses the Miles and
Snow (1978) typology to examine the strategic behaviour of 150 UK SMEs. It
also investigates whether strategy type, environment adaptation and
organisational performance can be predicted by several contingency factors:
organisation size, age, industry type, and management style.
The findings confirm that the typology is not well suited for categorising SMEs;
organisations that rarely develop through all three domains of the adaptive cycle
to be sufficiently eligible for categorisation by one of the four pure archetypes.
However, similar patterns of strategic behaviour were observed for certain
dimensions, largely independent of the industry type or size of the SME,
suggesting that an optimal configuration of mixed strategies may exist.
Furthermore, Reactors, or those with mixed strategies, were found to perform
similarly as Analysers and better than Defenders.
The study also found that by fitting nominal logistic regression models to
organisation age and size data, it was possible to predict strategic behaviour
and environment adaptation, and to a lesser degree, financial performance.
Surprisingly, the industry type and management style data were observed to
exert minimal influence on the outcome variables.
Finally, this research provides important insight relating to the validity concerns
of the Miles and Snow typology and categorisation method employed, and
demonstrates how these can be avoided.

Identiferoai:union.ndltd.org:BRADFORD/oai:bradscholars.brad.ac.uk:10454/19896
Date January 2012
CreatorsKendrick, Sean
ContributorsWallace, James
PublisherUniversity of Bradford, School of Management
Source SetsBradford Scholars
LanguageEnglish
Detected LanguageEnglish
TypeThesis, doctoral, DBA
Rights<a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/"><img alt="Creative Commons License" style="border-width:0" src="http://i.creativecommons.org/l/by-nc-nd/3.0/88x31.png" /></a><br />The University of Bradford theses are licenced under a <a rel="license" href="http://creativecommons.org/licenses/by-nc-nd/3.0/">Creative Commons Licence</a>.

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