Thesis "Personnel marketing" deals with the use of marketing approach in the management of human resources. The theoretical part is describing the role and growing importance of personnel marketing in the management of human resources. The practical part introduces all of the Big Four companies, including a description of their activities in the personnel marketing. Part of this work is formed by a survey of the attitudes and expectations of participants of the labour market in the form of a questionnaire. The survey results are analyzed from the perspective of students and graduates, as the target group of the Big Four as employers. Based on the analysis of attitudes of students and graduates recommendations for personnel marketing of the Big Four companies are suggested.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:150161 |
| Date | January 2011 |
| Creators | Loudín, Tomáš |
| Contributors | Dvořáková, Zuzana, Kleibl, Jiří |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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