Klemša, M. Consumer behaviour at the beer market. Diploma thesis. Brno: Mendel University, 2019. Diploma thesis deals with the behaviour of consumers aged 18–26 at the beer market in the Czech Republic. The aim is to analyse beer market. The thesis fo-cuses on consumption, production, export and import of beer in the Czech Repub-lic and then compares these data with selected countries of European Union. The aim of the thesis is also to analyse behaviour of the selected group of consumers. Quantitative research identifies habits, preferences, attitudes and factors which influence consumer behaviour. Finally, particular recommendations based on previous analyses are suggested to small and medium-sized breweries in the Czech Republic.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:428981 |
| Date | January 2019 |
| Creators | Klemša, Michal |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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