Return to search

The effects of mortality-salience inducing direct-to-consumer prescription drug commercials on viewer attitude toward high and low status brands

The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Title from PDF of title page (University of Missouri--Columbia, viewed on November 13, 2009). Thesis advisor: Dr. Glenn Leshner. Includes bibliographical references.

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/465448864
Date January 2009
CreatorsCullen, Thomas Leshner, Glenn.
PublisherColumbia, Mo. : University of Missouri--Columbia,
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
TypeElectronic books. Electronic dissertations.
SourceFreely available online

Page generated in 0.0012 seconds