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Analýza českého mediálního trhu / Analysis of czech medial market

I deal with analysis of Czech medial market in my work, especially with analysis for needs of PR specialists. The object of my work is description of cooperation between PR specialists and Medias. I made qualitative research. Another aim is to make a list of all Czech Medias.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:4846
Date January 2008
CreatorsMatějovská, Jana
ContributorsKarlíček, Miroslav, Král, Petr
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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