i Abstract In this work, we describe a novel methodology to analyse the price elasticity of demand. This method combines an artificial neural network that serves as the model of the behaviour of the customers and a subsequent simulation based on this model. We present the validation of our approach using a real-world dataset obtained from an e-commerce retailer and demonstrate its advantages, notably the ability to estimate the elasticity in distinct price points and the inclusion of the complete pricing situations (not only product's own price). JEL Classification C45, C44, C15, D12 Keywords price elasticity of demand, artificial neural net- work, agent-based model Title A simulation based analysis of price elasticity of demand Author's e-mail Supervisor's e-mail
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:412166 |
| Date | January 2020 |
| Creators | Kubišta, Michal |
| Contributors | Stráský, Josef, Červinka, Michal |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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