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Cenové politiky využívané při sportovních akcích a ve sportovních zařízeních / Price Policies Used for Sport Events and Sport Facilities

The main goal of the Master's Thesis is to describe and to analyse methods of pricing and other instruments of price policies used for sport events and sport facilities. The second goal is to analyse the effect of price policies on the attendance demand at sport events and sport facilities. The practical part of the Master's Thesis focuses on the comparison of price policies of the czech professional football clubs in the First Division. Price policy of the one First Division and of the one Second Division club in the Czech Republic was described more closer. These clubs were AC Sparta Prague and FK Viktoria Žižkov.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:75051
Date January 2010
CreatorsCihelka, Matěj
ContributorsNovotný, Jiří, Ščiklin, Alexandr
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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