While Business-to-Consumer (B2C) e-commerce has increased sales opportunities for the seller, it has also created new threats for potential customers, one of which is their privacy invasion. Personal information privacy is becoming a matter of increasing concern over the Internet. In this review, a description of privacy concerns is attempted and empirical studies in this area are reviewed. The descriptive review includes the antecedents of privacy and security concerns, and privacy assurances. A description of privacy and security concern perspectives and dimensions is also reported in the area of current e-commerce development and policies in Malaysia. The conclusion for the study suggests that privacy assurances, such as Web privacy policy, legislation, and Internet seal of approval will contribute to reduce these perceived threats. It also appears that online privacy concerns are still not solved if personal information is not secured when the above policies and regulations cannot enforce the principles of data privacy. This implies that online security is an important feature to protect and secure personal information. Thus, privacy and security concerns can be a major critical risk factor for the success of B2C e-commerce. No prior studies have yet addressed the issue of privacy concerns in Malaysia. This may therefore need further research to understand the current practices here. / Thesis (DBA(DoctorateofBusinessAdministration))--University of South Australia, 2005.
| Identifer | oai:union.ndltd.org:ADTP/267259 |
| Creators | Lallmahamood, Muniruddeen. |
| Source Sets | Australiasian Digital Theses Program |
| Language | English |
| Detected Language | English |
| Rights | copyright under review |
Page generated in 0.002 seconds