One purpose of the dissertation was to determine what theoretical justification exists to support the description of problem recognition. Homeostatsis was found to be a well documented and accepted theory of tension reduction in both physiology and psychology. It was proposed as a proper theoretical foundation for problem recognition. It also implied that people develop styles as they repeatedly deal with similar problems. Another purpose of the dissertation was to develop a method for typifying consumers in the way they recognize problems. Scales were constructed to measure consumers' tendencies to recognize problems due to a change in one of their states. Three scales were developed: one to measure types sensitive to changes in the desired state, one to measure types sensitive to changes in the actual state, and a combined scale to measure tendencies to recognize problems due to changes in either state. The product category chosen to test the scales was clothing. The results indicated that all scales were extremely reliable and moderately valid.
| Identifer | oai:union.ndltd.org:unt.edu/info:ark/67531/metadc332286 |
| Date | 08 1900 |
| Creators | Bruner, Gordon Carl. |
| Contributors | Coe, Barbara J., Greenberg, Barnett, Doster, Joseph A., 1943-, Seward, Rudy Ray, Hipple, John L. |
| Publisher | North Texas State University |
| Source Sets | University of North Texas |
| Language | English |
| Detected Language | English |
| Type | Thesis or Dissertation |
| Format | vi, 101 leaves : ill., Text |
| Rights | Public, Bruner, Gordon Carl., Copyright, Copyright is held by the author, unless otherwise noted. All rights reserved. |
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