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Popis a analýza Change Managementu v Plzeňském Prazdroji, a. s. / Description and Analysis of Change Management in Plzensky Prazdroj, a. s.

This thesis deals with the Change Management issue and its use in Plzeňský Prazdroj, a. s. The paper briefly summarizes the basics of Change Management and it also describes types of changes , change process and some of Change Management models, of which the greatest attention is paid to the Kotter's eight step method. The aim of this work is to analyze the functioning of Change Management in Plzeňský Prazdroj from the perspective of the use of the mentioned Kotter's method and the communication of changes to employees. This objective was fulfilled through a questionnaire survey among employees affected by the change and through semi-structured interviews with project team members. The questionnaire and interviews questioned Change Management of two large projects implemented during past years in this company. The answers obtained from the questionnaires and interviews complemented each other . I found that the most neglected part of the change processes of these projects was post--implementation phase, which includes the change integration and anchoring. In the end of the practical part is the summary of key learnings and my suggestions for improvement.

Identiferoai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:200181
Date January 2013
CreatorsŠebková, Kateřina
ContributorsJarošová, Eva, Bálintová, Tatiana
PublisherVysoká škola ekonomická v Praze
Source SetsCzech ETDs
LanguageCzech
Detected LanguageEnglish
Typeinfo:eu-repo/semantics/masterThesis
Rightsinfo:eu-repo/semantics/restrictedAccess

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