Processing fluency is the notion that cognitive processes and their neural corre-lates can function fluently or disfluently (Reber et al., 2004; Winkielman et al., 2003; Shen et al., 2010; Wänke & Hansen, 2015). Fluent or disfluent processing has been conjectured to give rise to a subjective affective experience that is relied on in a variety of judgement tasks, like: evaluation based on perceptive features (Reber et al., 2004); formation of attitudes (Rubin et al., 2010); judging truth (see. Wänke & Hansen, 2015); evaluation and understanding of written content (Song & Schwartz, 2008; Shen et al., 2010;) and more. The aim of this study was to test the possible implicit effects on evaluative judgement of faces following a task of pairing parent to offspring of varying difficulties (by modulating the degree of similarity). This inquiry was spurred by the hypothesis that fluency pose a pro-cessing dynamic that provide experiential information that is used for aesthetic evaluation. The web-based testing used in this case was designed to test if this effect infuses items with a quality of salience that is limited to specific stimuli (face). Or if it is less defined and generalized to influence all subsequent evalua-tion. The testing group of 93 (M = 41y, SD = 13.16) participants (71 females, 17 males, 5 other), was divided into two groups with different fluency conditions. The results (r(93) = .27, p = .009) indicated that positive evaluations is more likely to follow low-fluency conditions (operationalized as pairing time). A possible ex-planation for this observation is that low-fluency conditions probably engage deeper processing of the stimulus, perhaps contributing to a more durable memory trace which provides better recognition and familiarity of the stimulus at the time of the evaluation. Furthermore, it is more than likely that fluency is sensitive to attribution during task shift, which could negate relevance of previous experience or create a contrast effect (i.e. evaluating the stimulus more favourably due to the negative valence of a previous exposure), leaving “only” the facilitating property of exposure-time to the stimuli salient. Another finding is that females on average evaluate faces more positively then males.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:liu-201650 |
| Date | January 2021 |
| Creators | Bou Aram, Sinal |
| Publisher | Linköpings universitet, Institutionen för beteendevetenskap och lärande |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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