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Previous issue date: 2013-08-28 / The premise of unbounded rationality advocated by the Efficient Market Hypothesis is challenged by the theoretical framework that involves the Behavioral Finance, whose basis, the Prospect Theory by Kahneman and Tversky (1979), questions the Expected Utility Theory, an important element of Neoclassical Economics as basis for decision making. This research aims to replicate the empirical investigation of the seminal article by Kahneman and Tversky (1979) to evaluate the decision-making process of employees (potential investors) of a major national financial institution. The results of this study were compared to those obtained in the original article and the studies led by C??rtes (2008), Cruz, Kimura and Krauter (2003), Rogers et al. (2007), Rogers, Favato and Securato (2008), and Torralvo (2010). The questionnaire adopted was an adaptation of the originally used, so that one could test, in studied sample, the applicability of Prospect Theory, more specifically with regard to Certain, Reflection and Isolation Effects. I also analyzed the differences in the decision making process considering the attributes of the respondents (gender, age, education, occupation, income and financial dependents). The results confirmed the existence of behavioral effects and proved that a large portion of the sample presented significant inconsistency in their choices according to the principles of the Expected Utility Theory, pointing that their decisions were not made under strictly rational behavior. Furthermore, in relation to violations observed, it was not possible to present significant conclusions in concern to the attributes by using regression analysis, suggesting the need of further studies / A premissa de racionalidade ilimitada preconizada pela Hip??tese dos Mercados Eficientes ?? contestada como ferramenta para tomada de decis??es pelo arcabou??o te??rico que envolve as Finan??as Comportamentais, cuja base, a Teoria da Perspectiva de Kahneman e Tversky (1979), questiona o que prediz a Teoria da Utilidade Esperada, importante elemento da Economia Neocl??ssica. A presente pesquisa objetiva replicar a investiga????o emp??rica do artigo seminal de Kahneman e Tversky (1979) para avaliar o processo decis??rio de funcion??rios (potenciais investidores) de uma importante institui????o financeira nacional. Os resultados deste estudo foram comparados aos obtidos no trabalho original e nas pesquisas realizadas por C??rtes (2008), Cruz, Kimura e Krauter (2003), Rogers et al. (2007), Rogers, Favato e Securato (2008) e Torralvo (2010). O question??rio adotado foi uma adapta????o do originalmente utilizado, para que se pudesse testar, na amostra estudada, a aplicabilidade da Teoria da Perspectiva, mais especificamente no que diz respeito aos Efeitos Certeza, Reflex??o e Isolamento. Foram analisadas, ainda, as diferen??as no comportamento frente ?? tomada de decis??es considerando os perfis demogr??ficos dos respondentes (g??nero, idade, forma????o, ocupa????o, renda e dependentes financeiros). Os resultados obtidos confirmaram a presen??a dos efeitos e comprovaram que uma grande parcela do p??blico amostral apresentou efetiva inconsist??ncia em suas escolhas segundo os fundamentos da Teoria da Utilidade Esperada, o que indica que suas decis??es n??o foram tomadas de forma estritamente racional. Al??m disso, em rela????o ??s viola????es observadas, n??o foi poss??vel apresentar conclus??es quanto ??s diferen??as entre os perfis demogr??ficos estudados por meio do modelo econom??trico proposto, apontando a necessidade da realiza????o de novos estudos
| Identifer | oai:union.ndltd.org:IBICT/oai:132.0.0.61:tede/361 |
| Date | 28 August 2013 |
| Creators | Ramalho, Thiago Borges |
| Contributors | Yoshinaga, Claudia Emiko, Oda, Andr?? Luiz, Oliveira, Raquel de Freitas |
| Publisher | FECAP - Faculdade Escola de Com??rcio ??lvares Penteado, Mestrado em Administra????o de Empresas, FECAP, BR, Administra????o estrat??gica |
| Source Sets | IBICT Brazilian ETDs |
| Language | Portuguese |
| Detected Language | English |
| Type | info:eu-repo/semantics/publishedVersion, info:eu-repo/semantics/masterThesis |
| Format | application/pdf |
| Source | reponame:Biblioteca Digital de Teses e Dissertações do FECAP, instname:Fundação Aramando Álvares Penteado, instacron:FAAP |
| Rights | info:eu-repo/semantics/openAccess |
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