Developing and validating a multidimensional measure of nonprofit brand orientation and assessing its impact on organizational performance

Description

Abstract not available

Links & Downloads

1. http://arrow.monash.edu.au/hdl/1959.1/5655

Tags

Nonprofit organizations -- Marketing

Brand name products -- Marketing

Product management

Performance -- Measurement

Additional Fields

Identifer	oai:union.ndltd.org:ADTP/233244
Date	January 2003
Creators	Napoli, Julie, 1969-
Publisher	Monash University, Dept. of Marketing
Source Sets	Australiasian Digital Theses Program
Language	English
Detected Language	English
Rights	Copyright 2003. Julie Napoli