The topic of this thesis is the product portfolio innovation of tourism for the segment 55+ on the example of the České Budějovice region. The main aim of this study was to assess the current through the analysis of tourism products for a selected segment - a group of 55+ in Ceske Budejovice. Using the field survey have been identified the requirements and the preferences of the 55+ segment ,on its basis was designed the project of the innovation the tourism's product portfolio for the selected segment.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:187696 |
| Date | January 2015 |
| Creators | ZÍKOVÁ, Veronika |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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