The subject for the Diploma Thesis is Marketing Plan for a company whose core business is development and sell of the Information software for veterinarian. The framework is focused on strategic marketing management and preparation of Marketing plan in theoretical way. Practical part consists of the marketing plan for the company.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:359724 |
| Date | January 2017 |
| Creators | Liška, Martin |
| Contributors | Procházková, Markéta, Trnka, Vít |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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