The main goal of the master's thesis is to understand the actual needs of Czech Generation Y and propose a mobile services product fitting the best their needs. The topic is approach from both theoretical and practical perspective. Theoretical part proposes a better understanding of researched topic and conducts a deep market analysis. The practical part follows with the research and precise definition of the target group, its buying habits and the major unmet needs.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:191768 |
| Date | January 2013 |
| Creators | Földesová, Simona |
| Contributors | Král, Petr, Karlíček, Miroslav |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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