The goal of this project is to explore the problem of product recommendations in the area of e-commerce and to evaluate known techniques, design product recommendation system for an existing e-commerce site, implement it and test it. This report introduces the problem, briefly examines current state of affairs in this area and defines requirements for a product recommendation module. The concept of data mining in general is introduced. The report proceeds to present detailed design corresponding to defined requirements and summarizes data gathered during testing phase. It concludes with evaluation and with discussion of the remaining goals for this thesis.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:412860 |
| Date | January 2011 |
| Creators | Bodeček, Miroslav |
| Contributors | Bartík, Vladimír, Zendulka, Jaroslav |
| Publisher | Vysoké učení technické v Brně. Fakulta informačních technologií |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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