This diploma thesis has analysed current marketing strategy of the company Linde Material Handling ČR. Based on this analysis is formulated proper recommendations. All recommendations steps would have positive impact on improvements of the company competitiveness and the market position.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221969 |
| Date | January 2008 |
| Creators | Haška, Ivo |
| Contributors | Petřík, Martin, Šimberová, Iveta |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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