The topic of this diploma thesis is „Philosophy of improving quality in marketing“. The aim of the thesis is new concept of customer’s satifaction evaluation in the company Pekárny a cukrárny Náchod, a.s, analyse of actual situation of customer’s satifaction evaluation in the company, suggestions for it’s improvement and creation of new questionary for monitoring customer’s satifaction in the company.
Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:221641 |
Date | January 2008 |
Creators | Křivdová, Helena |
Contributors | Marek, Milan, Bartes, František |
Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
Source Sets | Czech ETDs |
Language | Czech |
Detected Language | English |
Type | info:eu-repo/semantics/masterThesis |
Rights | info:eu-repo/semantics/restrictedAccess |
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