The purpose of this study was to increase the understanding of the effectiveness of different forms of direct marketing ? namely direct mail, direct email and social networks advertising. According to the analysis results the direct mail was offered for the real launch of the product. This decision was confirmed by multi-criteria decision method, which also includes different weight of each criterion.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:137138 |
| Date | January 2012 |
| Creators | PUDIL, Jiří |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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