The diploma thesis deals with the analysis of the qualitative level of furniture available on the Czech market in the context of quality labels. The most important mark of quality for the section of furniture is a brand of Czech quality, furniture, which is a central issue for this work. Introduction of thesis is dedicated to the theoretical analysis to ensure a closer acquaintance with the true issue. Continuing practical part of the thesis is devoted to the analysis of the quality of the furniture present on the Czech market, which was carried out by means of questionnaires. Addressed were primarily manufacturers of furniture, who do not possess the marks, and consumers. For obtaining the third were referred to research supplemented by the investigation carried out by the technical services of accredited for the testing of furniture. The outputs obtained from the questionnaires were linked in the form of a synthesis of the data which describes the current situation in the section of furniture on the Czech market. After analytic-synthetic part followed the discussion, which was created with the use of study Furniture 2010 published by INCOMA GfK. The last part of the work is result, which was primarily intended to confirm or refute the hypothesis set out, where applicable, to the summary of the most important knowledge related to the quality of the furniture on the Czech market.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:136646 |
| Date | January 2012 |
| Creators | NOVÁK, Tomáš |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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