This thesis identifies the positive effect that relational Market Based Assets have on the adoption of innovation. / Thesis (PhD)--University of South Australia, 2008.
Identifer | oai:union.ndltd.org:ADTP/267015 |
Creators | Belder, Marcus. |
Source Sets | Australiasian Digital Theses Program |
Language | English |
Detected Language | English |
Rights | copyright under review |
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