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Relational market based assets (of a firm) and their role in innovation adoption

This thesis identifies the positive effect that relational Market Based Assets have on the adoption of innovation.

Identiferoai:union.ndltd.org:ADTP/284084
Date January 2008
CreatorsBelder, Marcus
Source SetsAustraliasian Digital Theses Program
LanguageEN-AUS
Detected LanguageEnglish
RightsCopyright Marcus Belder 2008

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