The thesis is focused on product development in companies in the telecommunications industry. These companies provide products to end customers. The introductory section lists and describes the basic concepts accompanying the issue. Also described herein is a method for achieving the objectives of the thesis, that is based on personal interviews with specialists in selected telecommunications companies. The first objective is to identify variables affecting success launching a new product to market services. The thesis defines the internal and external factors in the organization. Part of the analysis is to assess the current state of internal RFC, that was unexpectedly during the development of a long implementation period (TTM). The content of this thesis is identification of key factors and their impacts on implementation also unveiling constraints of the development process. These constraints are in the view of issues that prevent better performance of the relevant processes. The third and the main objective of this thesis is based on previous analyses, proposal of improvements that could contribute in the future to better product development. The proposed improvements are consulted with a specialist Demand Management to determine the feasibility and potential benefit in practice. The greatest contribution of the thesis lies in the proposed improvements and their assessment for future implementation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:198608 |
| Date | January 2013 |
| Creators | Hofrichter, Jakub |
| Contributors | Bruckner, Tomáš, Jirovský, Lukáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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