Thesis (Ph.D.)--Kent State University, 2007. / Title from PDF t.p. (viewed Apr. 8, 2009). Advisor: Michael Y. Hu. Keywords: brand extensions, network effect, brand management. Includes bibliographical references.
| Identifer | oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/319618125 |
| Date | January 2007 |
| Creators | Liu, Xin. |
| Publisher | [Kent, Ohio] : Kent State University, |
| Source Sets | OCLC |
| Language | English |
| Detected Language | English |
| Source | Connect to resource online |
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