Positioning products in business-to-consumer electronic commerce : differential effects of product positioning on affect and cognition

Description

Thesis (Ph. D.)--Washington State University, August 2007. / Includes bibliographical references (p. 95-109).

Links & Downloads

1. http://www.dissertations.wsu.edu/Dissertations/Summer2007/c_schneider_070907.pdf

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/173516377
Date	January 2007
Creators	Schneider, Christoph,
Source Sets	OCLC
Language	English
Detected Language	English
Source	Online access for everyone