An investigation into the comparative cognitive impact of conventional television advertising and product placement

Description

Thesis (M.S. )--Kutztown University of Pennsylvania, 2005. / Source: Masters Abstracts International, Volume: 45-06, page: 2705. Typescript. Abstract precedes thesis as 2 leaves (iii-iv). Includes bibliographical references (leaves 69-75).

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2. http://www.kutztown.edu/library/services/remote_access.asp

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/71214627
Date	January 2005
Creators	Carr, David Jasun
Source Sets	OCLC
Language	English
Detected Language	English
Source	Instructions for remote access. Click here to access this electronic resource. Access available to Kutztown University faculty, staff, and students only.