Brand rejuvenation : the case of Playboy in China /

Description

Thesis (DBA)--City University of Hong Kong, 2009. / "Submitted to College of Business in partial fulfillment of the requirements for the degree of Doctor of Business Administration." Includes bibliographical references (leaves 138-153)

Links & Downloads

1. http://libweb.cityu.edu.hk/cgi-bin/ezdb/thesis.pl?dba-cb-b2375090xf.pdf
2. http://libweb.cityu.edu.hk/cgi-bin/ezdb/thesis.pl?dba-cb-b2375090xa.pdf

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Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/555606864
Date	January 2009
Creators	Chan, Chun Tung.
Source Sets	OCLC
Language	English
Detected Language	English
Source	access full-text access abstract and table of contents