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Brand rejuvenation : the case of Playboy in China /

Thesis (DBA)--City University of Hong Kong, 2009. / "Submitted to College of Business in partial fulfillment of the requirements for the degree of Doctor of Business Administration." Includes bibliographical references (leaves 138-153)

Identiferoai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/555606864
Date January 2009
CreatorsChan, Chun Tung.
Source SetsOCLC
LanguageEnglish
Detected LanguageEnglish
Sourceaccess full-text access abstract and table of contents

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