Three essays on marketing strategy elements and the brand life cycle in the pharmaceutical industry

Description

Thesis (Ph. D.)--Michigan State University. Dept. of Marketing, 2008. / Title from PDF t.p. (Mar. 26, 2009). Includes bibliographical references (p. 104-116). Also issued in print.

Links & Downloads

1. http://p2047-ezproxy.msu.edu.ezproxy1.ats.msu.edu/login?url= http://proquest.umi.com/pqdweb?did=1534051001&sid=2&Fmt=2&clientId=3552&RQT=309&VName=PQD

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/317147309
Date	January 2008
Creators	Cavusgil, Erin.
Source Sets	OCLC
Language	English
Detected Language	English
Type	Electronic dissertations.