This thesis discusses the advertising market in the Czech Republic and focuses on different kinds and forms of commercials and their market reach. It also brings the differences between film and advertising productions. The practical part is devoted to a particular production company and a description of circumstances that enabled it to become a recognized advertising production. Through interviews and participant observation brings the creation of three specific commercials. Finally, it describes the main aspects of successful advertising campaigns and the circumstances of its creation.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:193079 |
| Date | January 2014 |
| Creators | Šaman, Matěj |
| Contributors | Hanzlík, Jan, Dvořák, Lukáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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