El presente trabajo aborda todos los aspectos necesarios para lograr determinar si el negocio de posicionamiento de un nuevo producto musical infantil es rentable y viable en un escenario realista y actual. A través del análisis de estadísticas y datos en línea sobre el uso de plataformas digitales para la educación y entretenimiento de los niños, antes y durante la pandemia del COVID-19, se podrá determinar si el aumento de tecnologías de la comunicación en los hogares hispanohablantes creó una oportunidad de negocio para potenciar un producto musical infantil entretenido y educativo. / When analyzing statistics and data online on the use of digital platforms for the education and entertainment of children, before and during the COVID-19 pandemic, it was concluded that, due to the increase in communication technologies in spanish-speaking homes, it was due to the need for virtual classes or due to the fact that technology advances and over time becomes more accessible. The creation of a new children's project aimed at both digital platforms and live presentations is a very profitable process, since the development, maintenance, promotion and dissemination, unlike other years, and also other products, is profitable and it requires more study time than economic investment. / Trabajo de Suficiencia Profesional
| Identifer | oai:union.ndltd.org:PERUUPC/oai:repositorioacademico.upc.edu.pe:10757/658758 |
| Date | 07 December 2021 |
| Creators | Corzo Martínez, Carolina Sofía, Meléndez Malca, Angel Carlos |
| Contributors | Fernández Vegas, Jorge Arturo, Mata Becerra, Juan Alberto |
| Publisher | Universidad Peruana de Ciencias Aplicadas (UPC), PE |
| Source Sets | Universidad Peruana de Ciencias Aplicadas (UPC) |
| Language | Spanish |
| Detected Language | English |
| Type | info:eu-repo/semantics/bachelorThesis |
| Format | application/pdf, application/msword |
| Source | Universidad Peruana de Ciencias Aplicadas (UPC), Repositorio Académico - UPC |
| Rights | info:eu-repo/semantics/openAccess, Attribution-NonCommercial-ShareAlike 4.0 International, http://creativecommons.org/licenses/by-nc-sa/4.0/ |
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