This research aims to undersatnd how intrinsic and extrinsic factors can influence
consumers’ buying decision on shopping eco-labeled dairy products in order to close
the gap between intention and purchase. This research is a quantitative study and uses
the theory of reasoned action (TRA) of Ajzen & Fishbein (1980). Data were collected
through surveys applied to consumers buying dairy products from a recognised dairy
supermarket in Bogotá-Colombia. This work uses logistic regression as a statistical
method to subsequently complement the analysis and enhance the results. It also uses
exploratory factor analysis, confirmatory analysis, and a structural equation model.
Findings show that ecological labels do not generate a positive influence to close the
gap between intention and purchase. Manufacturers should strengthen environmental
damage knowledge and awareness on dairy products consumption while keeping
positive private benefits so that eco-labels really work and the gap between intention
and purchase can be reduced.
| Identifer | oai:union.ndltd.org:PUCP/oai:tesis.pucp.edu.pe:20.500.12404/16740 |
| Date | 30 July 2020 |
| Creators | Herrera Gonzalez, Daniel Antonio |
| Contributors | Ortiz, Lourdes |
| Publisher | Pontificia Universidad Católica del Perú, PE |
| Source Sets | Pontificia Universidad Católica del Perú |
| Language | English |
| Detected Language | English |
| Type | info:eu-repo/semantics/doctoralThesis |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess, http://creativecommons.org/licenses/by-nc-nd/2.5/pe/ |
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