Annotation: The topic of the diploma work is the communication strategy for a new complex rural tourism product for the Czech Republic "Holidays in the Countryside". Objective: Main objective of my work is to elaborate a suitable marketing communication strategy for Holidays in the Countryside product. The strategy will then be used by the Union for Rural Tourism (Svaz venkovské turistiky), which is the project promoter, as a practical marketing tool. Secondary objective of the work is to evaluate current utilization of brand program Holidays in the Countryside by the rural tourism service providers. Method: Analysis of accessible information, comparative study of foreign tourist destination experiece and professional publications followed by the synthesis of acquired data will be used as a method for elaboration of this work. Based on the analyses a suitable communication strategy will be formulated along with the recommendations for the effective utilization of the brand program by the service providers.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:113346 |
| Date | January 2011 |
| Creators | Nosková, Zdenka |
| Contributors | Hesková, Marie, Pelejová, Dana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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