Möjligheternas nation? Ida Hansson KällAbstractTitle: A Student Nation of Possibilities? A qualitative study of the image and the positioningof Norrlands nation (Möjligheternas nation? En kvalitativ studie av Norrlands nations imageoch positionering)Number of pages: 41 (43 including enclosures)Author: Ida Hansson KällTutor: Peder Hård af SegerstadCourse: Media and Communication Studies 30hpPeriod: Fall 2008University: Division of Media and Communication, Department of Information Science,Uppsala UniversityPurpose/Aim: The purpose of this essay is to identify what students in Uppsala and themanagement of Norrlands nation think of the activities at the nation's daily schedule. Theimage of Norrlands nation will be compared to the nation's profile and identity, its currentlyprofile and position in Uppsala. Proposals of preventive measures will also be presented.Material/Method: I've done two interviews with the management of Norrlands nation andtwo focus group interviews with three students in each group. During the interviews I havefocused on the image, profile and identity of Norrlands nation and its strengths, weaknesses,threats and opportunities to compare in a SWOT-analysis. I've used a semantic differential tocompare Norrlands nation to the two second biggest nations in Uppsala.Main results: Norrlands nation is mostly aware of its strengths and weaknesses that thestudents accentuated during the interviews. The results also show that the nation should try toget stronger at making sure the information about its activities reaches out to the students.Keywords: Image, profile, identity, positioning, student, nation2
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-124509 |
| Date | January 2009 |
| Creators | Hansson Käll, Ida |
| Publisher | Uppsala universitet, Medier och kommunikation |
| Source Sets | DiVA Archive at Upsalla University |
| Language | Swedish |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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