"Customer Profitability Analysis in the Service Industry" aims to describe the practical application of customer profitability analysis techniques in holding XYZ, which provides ICT services to the hospitality industry. The thesis starts with a theoretical part. It describes several management accounting techniques for measuring customer profitability. The second part of the thesis demonstrates the application of some of these techniques in a real-life environment. Implementing management accounting tools, business processes and changing the accounting data structure are described step by step.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:360121 |
| Date | January 2017 |
| Creators | Kushnarevich, Olga |
| Contributors | Matyáš, Ondřej, Král, Bohumil |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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