This master thesis describes a valorisation of investment intention involving an assessment of risks of a new-built business unit. It means an extension of an existing café in Brno for a confectionery production and its distribution. A goal of this thesis is to make a complete study of feasibility and to evaluate ability to realize this project, based on achieved data. Structure of the thesis is adapted on a certain topic and it focuses especially on a marketing research, an estimate of a demand and assessment of risks. Several chapters describing certain parts of the project are a part of the study of feasibility. Whole feasibility study is based on a data drawn from a professional literature, internet resources, intern and extern analysis of a surroundings, the estimation of demand based on a questionnaire survey and own experience in a specialization of business.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:402609 |
| Date | January 2019 |
| Creators | Čechová, Pavla |
| Contributors | Kada, Tomáš, Chlebovský, Vít |
| Publisher | Vysoké učení technické v Brně. Ústav soudního inženýrství |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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