The aim of this presented thesis is to create a marketing plan for language school Jazyková škola Zachová, s.r.o. The thesis includes situational analysis which shows the current situation of the company. According to the analysis, results are defined by the main marketing goals. In the practical part are also determined marketing strategies important for achieving these goals and specified appropriate marketing activity and communication. At the end of the thesis, there are suggested possible ways of controlling the marketing plan and recommended actions for improving the situation and increasing the company competitiveness. The aim of this thesis is to prepare such a marketing plan through which will be achieved the competitive advantage and strengthen the market position.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:192760 |
| Date | January 2013 |
| Creators | Křenová, Radka |
| Contributors | Hajdíková, Taťána, Kincl, Tomáš |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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