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The use of colour as a tool for propaganda

Published Article / The main objective of this paper is to point out the crucial role that colour plays in human perception of stimuli, and how we may use this information to promote and enhance our communicational objectives. If we can educate consumers to use colour codes at the point of purchase, we will assist them to make the best purchasing decision and in the end save the consumer money.

Identiferoai:union.ndltd.org:netd.ac.za/oai:union.ndltd.org:cut/oai:ir.cut.ac.za:11462/399
Date January 2007
CreatorsKleynhans, J.H.
ContributorsCentral University of Technology Free State Bloemfontein
PublisherInterim : Interdisciplinary Journal, Vol 6, Issue 1: Central University of Technology Free State Bloemfontein
Source SetsSouth African National ETD Portal
Languageen_US
Detected LanguageEnglish
TypeArticle
Format36 107 bytes, 1 file, Application/PDF
RightsCentral University of Technology Free State Bloemfontein
RelationInterim : Interdisciplinary Journal;Vol 6, Issue 1

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