The subject of this diploma thesis is focused on marketing problems of company. The thesis includes solutions of marketing mix and identification of products and services. The result is suggestion of marketing mix improvement, especially of marketing communication.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:223998 |
| Date | January 2013 |
| Creators | Firlová, Markéta |
| Contributors | Milichovský, František, Mráček, Pavel |
| Publisher | Vysoké učení technické v Brně. Fakulta podnikatelská |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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