This study aims to test the Uppsala Internationalisation model and one of its crucial elements, the concept of psychic distance. The evidence is drawn from a Chilean multinational Business to Business manufacturing company, AJ Ing which has gone international since 1997, 14 years after its inception. The Uppsala model and the concept of psychic distance are discussed and explored as well as other relevant literature. This is followed by a computation of psychic distance between Chile and some of the countries AJ Ing is established in, as well as Kenya where it seeks to establish itself soon. Interviews were then conducted with the Assistant Director of Operations at the company in order to give insight into the company's internationalisation process. The results show that the Uppsala model was followed to some extent. The internationalisation was done in incremental steps and after gaining knowledge and experience, but the notion of psychic distance played a minor direct role in the process.
| Identifer | oai:union.ndltd.org:UPSALLA1/oai:DiVA.org:uu-155733 |
| Date | January 2011 |
| Creators | Karama, Shawgi |
| Publisher | Uppsala universitet, Företagsekonomiska institutionen |
| Source Sets | DiVA Archive at Upsalla University |
| Language | English |
| Detected Language | English |
| Type | Student thesis, info:eu-repo/semantics/bachelorThesis, text |
| Format | application/pdf |
| Rights | info:eu-repo/semantics/openAccess |
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