Female speakers making global statements about women elicit exaggerated stereotype application by men high and low in Modern Sexism (Cralley & Ruscher, 1999). Exposure to female speakers making these statements presumably first activates the stereotype of women, and then either affords permission for stereotype application or stereotype suppression. Subsequent application or suppression has been shown to be a function of level of prejudice; men high in modern sexism apply their stereotypes to subsequently encountered women, while men low in modern sexism show stereotype suppression. Of particular interest are the suppression efforts of low sexist men. Devine (1989) suggests that stereotype suppression is an effortful process. If so, depletion of cognitive resources should interfere with stereotype suppression. Hence, the present experiment assessed stereotype application and suppression for high and low sexist men when cognitive load was manipulated. Under conditions of low cognitive load, low sexist men showed stereotype suppression while high sexist men applied their stereotypes. Under conditions of high cognitive load, however, the pattern of stereotype application for low and high sexist men was indistinguishable. Thus, results from this experiment demonstrate that stereotype suppression requires both motivation and cognitive resources / acase@tulane.edu
| Identifer | oai:union.ndltd.org:TULANE/oai:http://digitallibrary.tulane.edu/:tulane_27669 |
| Date | January 1999 |
| Contributors | Cralley, Elizabeth Leigh (Author), Ruscher, Janet B (Thesis advisor) |
| Publisher | Tulane University |
| Source Sets | Tulane University |
| Language | English |
| Detected Language | English |
| Rights | Access requires a license to the Dissertations and Theses (ProQuest) database., Copyright is in accordance with U.S. Copyright law |
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