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THE RELATIVE MERITS OF LITTERING AND INTERVIEWING FOR THE ASSESSMENT OF ATTITUDES

To investigate the viability of littering as a nonreactive assessor of attitudes, an experiment was conducted in which sex of subject (male, female), sex of interviewer (male, female), issue (Equal Rights Amendment, Death Penalty), type of flyer (support the issue, stop the issue), and button condition (interviewer wore a support the issue, a stop the issue or no button) were varied. Subjects' littering and interview responses were compared using a logistic regression analysis. It was concluded that in this study interviews were less cumbersome to conduct and the results easier to predict than the littering measure. Since two other experiments (Cialdini & Baumann, 1981) yielded more encouraging results regarding the littering measure, further investigation is warranted. / Source: Dissertation Abstracts International, Volume: 43-08, Section: B, page: 2739. / Thesis (Ph.D.)--The Florida State University, 1982.

Identiferoai:union.ndltd.org:fsu.edu/oai:fsu.digital.flvc.org:fsu_74915
ContributorsBELEW, JANET ELIZABETH., Florida State University
Source SetsFlorida State University
Detected LanguageEnglish
TypeText
Format69 p.
RightsOn campus use only.
RelationDissertation Abstracts International

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