Gender stereotypes in children's television commercials and the effects on consumer purchasing behavior

Description

Thesis (M.S.)--West Virginia University, 2003. / Title from document title page. Document formatted into pages; contains iii, 64 p. Includes abstract. Includes bibliographical references (p. 62-64).

Links & Downloads

1. http://etd.wvu.edu/templates/showETD.cfm?recnum=3209

Tags

Additional Fields

Identifer	oai:union.ndltd.org:OCLC/oai:xtcat.oclc.org:OCLCNo/53967632
Date	January 2003
Creators	Asztalos, Joanne G.
Publisher	Morgantown, W. Va. : [West Virginia University Libraries],
Source Sets	OCLC
Language	English
Detected Language	English