This thesis is concerned with modern and dynamically developing worldwide business method that is called franchising. In this thesis are described three selected franchise concepts operating on the Czech market originally from the Czech Republic. Examined concepts are from the field of gastronomy and these concepts are Svejk Restaurant, Potrefena husa and The PUB. The opening part introduces theoretical basis and analysis of the Czech franchising market in the trade and service sector. In main part of this thesis is carried out an analysis of selected concepts and are examined objectives of the thesis. The main objective is to evaluate the economic and business efficiency of selected franchise concepts. To achieve this objective is used a comparative analysis of the concepts according to established criteria. The first partial objective is to determine interest of potential entrepreneurs about the selected concepts, which is identified by questionnaire. The second partial objective is to evaluate selected concepts and proposing of innovative processes.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:258143 |
| Date | January 2016 |
| Creators | Sochor, Radovan |
| Contributors | Hes, Aleš, Petr, Petr |
| Publisher | Česká zemědělská univerzita v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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