This research compares the ethical values of public relations and political public relations practitioners. The study hypothesizes that a difference exists in the two groups' approach to ethical decision-making.A Q-study was completed by twenty-three midwest members of the Public Relations Society of America and the American Association of Political Consultants. The results identified two groups: one, a group of "communitarians" who relied on personal standards for ethical decision-making but believed the community-the public and the mediainfluenced those standards; and two, a group of "individualists" who relied on personal standards for ethical decision-making and were not influenced by the public, media, religion or law.This research determined that a significant difference did not exist in approach to ethical decision-making between political public relations and traditional public relations practitioners. All of the participants relied primarily on personal standards when making ethical decisions and no participants put personal advancement or pragmatism ahead of ethical decision-making. / Department of Journalism
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:handle/186537 |
| Date | January 1999 |
| Creators | Spittal, Angela M. Sears |
| Contributors | Popovich, Mark N. |
| Source Sets | Ball State University |
| Detected Language | English |
| Format | iv, 186 leaves : ill. ; 28 cm. |
| Source | Virtual Press |
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