Public relations has been expanding internationally during the last few decades. This has
generated interest for public relations research in different parts of the world. The scholars
urge the community to continue investigating the public relations practice globally.
The proposed exploratory study of public relations in Armenia has described and
explained the patterns and factors of public relations in the country as practiced in
organizations. It was an attempt to investigate public relations practice in Armenia in lines
with the socio-cultural and environmental models and theories employed for studying global
public relations. The overarching purpose of the study was to understand the specifics that
define public relations in Armenia from the perspective of the practitioners. The study
applied qualitative and quantitative research methods to look into the function, value and
role of public relations in organizations operating in Armenia. The accumulated data and
derived knowledge shall identify the avenues of growth and contribute to empowering the
best practices of the profession. Secondly, the study shall be a modest contribution to the
scholarship and literature pertaining to global public relations. / Department of Journalism
| Identifer | oai:union.ndltd.org:BSU/oai:cardinalscholar.bsu.edu:123456789/194724 |
| Date | 07 July 2011 |
| Creators | Avetisyan, Tatevik |
| Contributors | Supa, Dustin W. |
| Source Sets | Ball State University |
| Detected Language | English |
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