Ministry of Defence of the Czech Republic is the central body of state administration in particular for ensuring the defense of the Czech Republic, the Czech Army management and military areas control. There is a need of a sophisticated system of communication to be able to promote resort interests, to build a positive image of the Minister, the Ministry and Army, to inform about changes in the MoD and for effective communication within such numerous department. For this reason it is necessary to pay close attention to the creation of communication strategy. The aim of the thesis is to familiarize with the marketing communication mix focused on the public sector, to introduce the issues of marketing communications of the Ministry of Defence and to analyze the effectiveness of one of the tools used by the MoD for internal communication -- the military journals A report -- including the final recommendations.
| Identifer | oai:union.ndltd.org:nusl.cz/oai:invenio.nusl.cz:85816 |
| Date | January 2011 |
| Creators | Hanzlíková, Veronika |
| Contributors | Mikeš, Jiří, Žižková, Zuzana |
| Publisher | Vysoká škola ekonomická v Praze |
| Source Sets | Czech ETDs |
| Language | Czech |
| Detected Language | English |
| Type | info:eu-repo/semantics/masterThesis |
| Rights | info:eu-repo/semantics/restrictedAccess |
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